Ok, this post may be a little bit nerdy for those of you who don’t blog or write, but I really wanted to share some goodies I have been learning about blogging and marketing.
A few days ago I attended a free webinar (“How to Build a Wildly Popular Blog that generates Leads and Sales 24/7 (Without Killing Yourself”) by Derek Halpern. I learned some great tips and tricks for growing your blog without stressing too much, and I wanted to share some awesome blog-building tidbits with my fellow writers. I am a serious note-taker: I typed 3 pages of notes in 45 minutes, all nicely outlined and organized (yep, I was that girl in college). Out of 3 pages of notes, I narrowed this down to 5 of my favorite Halpern tips, along with a couple quotes.
Derek Halpern has created and managed many blogs and has lots of experience, but his most recent project is Social Triggers, a website created to address the psychology of internet business and marketing strategy.
Here are my favorite take-aways from Derek’s webinar. Since this isn’t a full 3+ page transcript of the webinar, and I want to respect Derek’s content and creative rights, I am only sharing a few of his tips that I love the most.
- Quality over quantity. Blogging is not just about content, it is also about marketing yourself and your expertise. People will value your posts and blog more if you post fewer, better quality posts rather than daily posts of poor quality. Remember that people will unsubscribe from blogs that flood their inbox with mediocre posts. I have unsubscribed from a number of blogs because I got tired of too frequent posts that weren’t that great.
- Promotion!! No, this doesn’t mean go to your boss and ask for a raise. Promotion in this case means that you should spend time creating great content, but you should spend more time promoting that great content. The best content in the world doesn’t do much good if there is no one to read or see it.
- Find your niche. Be the right thing to the right person at the right time. Find an area that you are knowledgeable in, passionate about, and brand yourself as an expert.
- Stand out from the crowd. Find a way to make your voice unique in your niche. In Derek’s own words: “It isn’t about finding unique ingredients; it is about finding a unique recipe.” You don’t have to reinvent the wheel, just find fresh ways to approach your niche topic. Look for gaps in the market, then see if you can fill them with a unique approach. This can even mean going against mainstream when it comes to blog design or how you interact with people.
- Don’t assume you know everything. Don’t be afraid to hire help. If you are having difficulties with an aspect of your blog or business, spend some money to get the proper help. It can make all the difference. As an example in my case, I usually do our family taxes, but since my blogs have been growing, I am going to hire someone to do our taxes to make sure they get done right.