If you are using coconut flakes, place the coconut flakes in a food processor and process until shredded. If your coconut is already shredded, you can skip this step.
Add in all the other ingredients (except chocolate chips) and process well until the mixture sticks together in a course dough.
Use 1 tablespoon dough and roll into 1 inch balls. You can tuck some chocolate chips in the center if you want a hit of chocolate. Roll the balls in more shredded coconut, and enjoy! Store these in the fridge.